Tiffany goes mobile with an iPhone app that features new ways to experience shopping a diamond engagement ring. In response to a growing customer desire for mobile and interactive shopping, the app offers users the tools for selecting the diamond engagement ring, from viewing the range of styles to learning about the qualities of the diamonds. The app also includes a cool Ring Sizer feature, that lets users determine their size by placing an actual ring directly on the screen and aligning it with the correct circle in the guide.
Tiffany iphone app – Engagement rings
July 24th, 2010E-Mail your Gooogle Analytics reports
February 27th, 2010
As a manager that wants to monitor the website traffic & statistics, you can setup an auto rule e-mail on you analytics account. The system will send to your mailbox the defined report on the schedule that was set on your account. Also you can set up your colleague e-mails and they will receive it too – it’s an effective tool that brings the report to you instead of you looking for the report ..
Here is a link for setup instructions
Lecture @ IDC HERZLYIA
December 22nd, 2009Lecture subject “Business development & strategy for internet, mobile & new media”
It was a pleasure to lecture @ Arison School of Business; I provided some practical tools for the online business & marketing plan to the students in a 2 hours lecture.
Summary of my lecture
- The online strategy in 2010 – what is it all about .. ?
- Key factors in online projects
- Can I increase my company income using online strategy ?
- How to plan ?
- How to execute ?
- How do we measure ?
- Innovation
Here are some of the slides that I used during the lecture
It was Fun !
Thanks
Madi
Google Analytics for Mobile Applications
December 1st, 2009By the end of October, Google introduced expanded mobile reporting features in Google Analytics. This set of features will help developers to increase their control on the user experience for mobile applications. It includes features that make it easy to see how people are using specific parts of their iphone and Android applications. The same Google Analytics reports that provide insights into website traffic are now available for mobile applications.
If you are into it .. watch this case study video to learn more:
Case study Video – Google analytics for mobile applications
Here is a link for the SDK and technical documentation
Shazam – identify your music tracks
November 20th, 2009
I downloaded so many mobile applications lately, most of them are fun .. you use them for 2-3 days, and then forget about them. The next time you meet those applications, is when you don’t have enough space on your memory card, and you’re looking for garbage that can be deleted ….
It is hard to find brilliant applications, those types of applications that from the beginning you can feel the spark. I got the chance to download a brilliant one this week, It’s called Shazam !
With Shazam you can identify music tracks, buy music, and share tags with friends. So next time you visit your local bar and hear a nice track.. there is no need to bother the DJ .. Just Shazam It !
You can download it at:
Nokia – Ovi Store
BlackBerry – BlackBerry App World
iPhone – iTunes Store
Android – Android Market
It is definitely my favorite mobile application for 2009
Cheers !
Cool Android Applications
November 12th, 2009 
Here are few nice & cool applications for Android mobile phones, you can download easily using Barcode Scanner.
1. gDocs – Edit your documents using Google Docs on your Android
2. Astrid – Easy application that helps you to organize your task list
3. AK Notepad – Android notepad, you can create notes, save them & export them to SMS, Facebook, Twitter ..
ENJOY 
Internet Marketing Plan
October 23rd, 2009So.. when it comes to internet marketing, you will not get very far without a plan. The internet marketing plan determines how the website should be marketed, the projections for the success of marketing the website and the target market of the website. These aspects will help to create a successful marketing plan for your website and will enable your company to create the most profits from the website.
Here are few tips.. the detailed marketing plan should include:
- The target market should determine the demographics of the people, that you are going to market the website to & that will provide more information about the products and services, that are being offered through the website.
- Analyzing techniques that will be used, these techniques may include banner ads, Google organic & Adwords, link exchanges and SEO, mailing list, social networks as well as other popular formats of internet marketing.
- Branding should be discussed. What tactics are you going to use to build the brand, what tactics are you going to use to establish credibility in the brand?
When the internet marketing plan has been completed the advantages of internet marketing can truly be established. Internet marketing is not only less expensive than traditional marketing endeavors; it provides an ally for the webmaster to develop relationships with webmasters from other websites. The more relationships that are developed, the higher the profits can be.
Get to the Top on Google
August 5th, 2009If you are not into investing on SEO services, for the meanwhile you can purchase this nice book: “Get to the Top on Google“. The book will upgrade your knowledge & will help you to make some actions, it will not replace the SEO services, but it’s a good training for your brain my friends..
iPhone users in the US market – 2009
August 5th, 2009On April 2009, there are 6.4 million active iPhone users in the U.S. market.
By the end of 2008, up to 2.1 million active users.
